Premium cognac brand, Rémy Martin, is featuring the inspiring artist Kennedy Ombima aka King Kaka in their latest campaign, “One Life. Live Them.”
Launched this month, the campaign is a first for Kenya and calls for individuals to explore a life that is rich with experience.
The campaign comes alive through print and video in which King Kaka describes his “slashes” – the passions that drive him and which make him unique. Rémy Martin selected him because of the range of experiences he has, and the exceptional accomplishments that he has achieved.
We want to inspire people to explore their many talents and diverse interests, instead of simply being defined by a single path. In partnering with King Kaka we could not have found a more inspiring gentleman. He is someone who truly embodies the concept of being defined not just by one thing, but by many- explains Alvin Saal, Rémy Martin Marketing Manager, Africa.
King Kaka, best known as an award-winning hip-hop artist with over 700 songs, is also an accomplished spoken word poet and philanthropist. He is the founder of several initiatives that touch on topical issues such as gender violence through the Dreams Campaign and youth marginalization under the ‘Tubonge’ (let’s talk) programme. Most recently his countrywide Sanitary Bank Initiative has earned him a speaking opportunity at the 2018 Goalkeepers Conference in New York by the Bill & Melinda Gates Foundation.
King Kaka joins a host of notable personalities that have previously graced the “One Life. Live Them.” campaign including: Hollywood actor Jeremy Renner, Nigerian DJ Jimmy Jatt and South African technology entrepreneur Madoda Khuzwayo.