When Slater & Whittaker invited us to the swanky new Honey and Dough restaurant at One Africa Place in Westlands, we didn't know what to expect. It was an invite to meet the Angostura ambassador who was in town to create awareness for the brand. We had definitely heard about Angostura, but we had never interacted with the brand at such a personal level. I must admit i learnt a lot in one evening filled with great conversations and delicious cocktails made by the ambassador himself- Mr. Pedro Martinez.
In a nutshell, Angostura is one of the Caribbean’s leading rum producers with a superb collection of rum brands and is the world’s market leader for bitters. These include rum brands like Angostura® 5 year old, Angostura® Reserva and the Angostura® aromatic bitters are currently available in the Kenyan Market.
Angostura’s international rums have won gold medals at many international competitions in the past decade and have been named ‘the world’s most awarded rum range’ by the Rum Masters.
A fun fact is that Angostura® aromatic bitters has not been changed since the first bottle was introduced to the world in 1824. Many of their brands have been around for generations and Trinidad and Tobago is one of their core rum market.
Interestingly, Angostura® aromatic bitters is not bitter when added to food and drink. The word bitters refers to products made from gentian, aromatic herbs and spices.
The Angostura house is now represented by the ambassador Pedro Martinez, who since 2018 has collaborated with The House of Angostura bartenders most recognized brand for bitters.
Pedro joins the House of Angostura to develop new young bartenders across the emerging cocktail scene in Africa. Where he will be travelling to Ghana, Kenya and Tanzania to promote AGCC.
Bartenders from Ghana, Kenya & Tanzania who are interested in entering AGCC should submit their recipes online at www.angosturaglobalcocktailchallenge.com.
Successful entrants will then compete in the regional heats in Cyprus for a chance to reach the grand final in Trinidad and Tobago, which takes place in February next year. While in Trinidad and Tobago, competing bartenders will experience all the island has to offer, including a tour of the Angostura distillery and museum, visits to local pan yards to see the island’s steel drum players, attend Carnival in full costume and more.
Those taking part in the contest will be vying for the title of Angostura Global Cocktail Challenge Champion, as
well as a US$10,000 cash prize and a two-year contract as Angostura’s global brand ambassador.