You love having a nice glass of whisky and trying out as many as you can but sometimes ordering whiskies with all the brand names and types seems like a challenge? One of the best and easiest ways to experience whiskies is using its age.
East African Breweries Limited (EABL) has launched the new range of Singleton Single Malt Whiskies aimed at new whisky drinkers. In addition to the 12-year-old, the new range of TheSingleton Malt Whisky will come in two variants namely the 15-year-old and 18-year-old; targeting a new demographic of single malt whisky lovers.
According to EABL the move is informed by consumer trends with most consumers opting to distinguish Single Malt Whiskies by age as opposed for brand names.
“For consumers who are looking to experience single malt whisky for the first-time, brand names and labels are a big hinderance as they are often confusing, it is easier to identify and classify whisky by age. This is largely informed by their interactions with more experienced whisky consumers who often introduce their less experienced friends to single malts.” Said Diageo Global Scotch Brand Ambassador Tom Jones.
The global brand ambassador was recently in the county to train and mentor bartenders, mixologists and connoisseurs on the authentic heritage of The Singleton and the flavour profile of the new range.
The launch was celebrated by an exclusive dinner tasting at Movenpick Hotel. At the dinner, conducted by Tom Jones we get to savour each and every bottle. TheSingleton of Dufftown whiskies can best be describes as clean, smooth with slightly more prominent spicy, woody and nutty flavours and a hint of some sweetness. Each of the varieties was enjoyable and as far as we can remember not so far apart. Don't take our word for it though... everyone's palate is different!!