Whitecap Lager Unveils A Premium New Pack

Whitecap Lager Unveils A Premium New Pack

Kenya Breweries has unveiled a new pack design for its WhiteCap Lager brand.

The new WhiteCap Lager pack includes a redesigned logo adapted from its original, historic form, which proudly highlights its 70-year heritage.

This repackaging will also serve as a welcome refresh to provide some excitement for longtime consumers of WhiteCap Lager as well as provide a unique opportunity for a new generation of beer drinkers.

Design is absolutely integral for any brand and as a beer with 70 years of heritage, we do not take redesigns lightly. We are incredibly proud of the new direction the brand aesthetic is taking, highlighting our Kenyan heritage but also modernising WhiteCap to lead consumers’ expectations of a premium brand. We’re confident this refreshed design will stand out on shelves and highlight the qualities of WhiteCap, which make us one of Kenya’s favourite alcohol brands. Alice Owambo, Emerging Beers Marketing Manager, Commenting on the new pack.

The new pack also represents a reinforcement of KBL’s strategy of positioning WhiteCap Lager as the leading local premium beer, as well as keeping up with the evolving needs of its customer base.

WhiteCap Lager which already offers high quality distinctive taste, is now available in a sleek new glass bottle and will continue to retail at the same price of KES. 170 for the 500ml bottle.

This exercise is the product of a lot of research and numerous conversations with our consumers. Premium brands all across the globe are evolving, as far as positioning is concerned. Packaging is and continues to be a major trailblazer in terms of brand perception and value creation to consumers. This is what we sought to achieve with our repackaging of WhiteCap Lager, EABL’s Head of Marketing Beer, AnnJoy Muhoro said.

The can format will also undergo a transformation later in the year into a new premium, more progressive look. Customers have an exciting new visual identity for the canned WhiteCap lager to look forward to.