Kenya Breweries Limited (KBL) has unveiled the 2020 Festive Gifting catalogue.
The gifting catalogue, which will be available on KBL’s website and digital channels, social media and selected off-trade outlets, offers over 24 alcoholic beverages to choose from.
Responding to this desire by consumers, the 2020 festive catalogue, which is in form of a calendar, aims at providing information to guide selection of the ideal gift for next 30 days.
during the launch of the 2020 festive campaign, KBL’s Senior Brand Manager,
Reserve Kenya Catherine Maribei expressed her confidence that the campaign will
complement consumer options to elevate the gifting experience for themselves,
their friends and loved ones.
The gifting culture in Kenya has progressively evolved over the years as consumers now have a wealth of insights, information and a host of brand options they can choose from for the ideal gift. The 30-day gifting campaign gives emphasis to our objective as a company to provide everyday gifting opportunities for our consumers to enrich the giving experience for their everyday occasions. The new festive campaign will see a tailor-made gifting calendar with, several pairings, gifting information and other subtle value propositions that will ensure our customers make the perfect gift choices and receive the best value for their hearts and their wallets this festive season, said Ms. Maribei.
KBL, through Diageo, has also collaborated with London-based designer, Richard Malone, to design Johnnie Walker bespoke gift pack range. The London-based designer, who was commissioned in 2017 by New York’s Museum of Modern Art to create a custom piece for its first fashion exhibition in 70 years, has created his Johnnie Walker designs with a focus on bold, undulating and multi-dimensional graphics and optical illusions that play with people’s sense of awareness.
The limited-edition packs have been created for the brand’s core range, from Johnnie Walker trademark, Singleton, Craggamore, Lagavulin, Cadhu, amongst others and they are undeniably eclectic in style, Malone’s aesthetic is a mix of energetic colors and asymmetrical patterns,” said KBL’s Head of Spirits, Ms. Flavia Othim.
The campaign boasts an expanded range of options across KBL’s premium and reserve spirits portfolio. These options will also provide a novel experience for consumer’s palates and stimulating their senses, whether they decide to treat themselves, or their loved ones.