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Ketel One’s Paulo Figueiredo On How He’s Pushing the Cocktail Culture Globally One Country at a Time.

Ketel One’s Paulo Figueiredo On How He’s Pushing the Cocktail Culture Globally One Country at a Time.

Ketel one was a brand built with bartenders in mind. If I can use Patrick as an example, he was Kenya’s representative at the competition, and he did phenomenal. There are usually multiple challenges that focus on different trends and brands.